Busi 350: Marketing for Entrepreneurs
Lecturer, Business and Economics
The creative disciplines which compose the marketing and advertising fields have been an active interest of mine throughout my career. Reading consumer patterns, changes in social networking, and the introduction of new media and technology has created challenging opportunities for marketing and advertising professionals.
The opportunity to work with students who are actively looking to understand how to develop an understanding and perspective on our markets and the creative strategy presented by new advertising techniques is an exciting forum.
Developing an understanding in the classroom of what will be expected in the boardroom in these disciplines is a motivating and engaging challenge. It’s an honor to be part of an institution that looks to enhance the levels of understanding and awareness among its students.
Marketing strategy and creative execution.
How they develop, change, and work in the marketplace.
B.B.A. — Stetson University, 1976