Barry McNamara  |   Published January 10, 2016

Gold Award

Monmouth Digital Viewbook earns top prize in marketing competition
  • Monmouth’s digital viewbook received a Gold Award in the annual Education Digital Marketing Awards competition.
Throughout the college search process, prospective students receive a sea of information from a variety of institutions, and a goal for colleges is to provide those students with something distinctive.
  Monmouth College has done just that with its Monmouth Digital Viewbook, which received a Gold Award in the admissions website category of the annual Education Digital Marketing Awards competition. Designed by TWG Plus, a higher education marketing firm, it complements a hard copy viewbook that is mailed to prospective students.   “The digital viewbook allows us to present the story of the transformational Monmouth College student experience in another medium,” said Trent Gilbert, Monmouth’s vice president for enrollment management. “It meets students where they are in the digital world.”   Beginning by asking students if they are ready to “think anew” – the college’s new slogan that is drawn from President Clarence Wyatt’s inauguration address last spring – the viewbook is interactive. It allows prospective students to not only scroll through text, but also click on links or hover over many of the colorful photos for more information, an advantage over a traditional viewbook.   The Monmouth Digital Viewbook can be found at www.thinkmonmouth.com.   Headquartered in Austin, Texas, TWG Plus has won numerous creative awards for branding, publications, research and student search.   “Students know digital, and so do we,” reads the company’s website. “We reach students … on the devices they use, through multi-channel, integrated digital campaigns that are on-trend and speak their language.”   Sponsored by the Higher Education Marketing Report, the most widely-read publication for educational marketers, the Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media and social media.
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