Barry McNamara  |   Published September 27, 2016

Pre-election forum

Nationally-known political journalist Sasha Issenberg to speak Oct. 20
Nationally-known political journalist Sasha Issenberg will be featured at a pre-election event at Monmouth College. And the timing couldn’t be better.

The author of the critically acclaimed book The Victory Lab: The Secret Science of Winning Campaigns, Issenberg will speak at 7 p.m. Oct. 20 in the Whiteman-McMillan Highlander Room of the College’s Stockdale Center. The talk is free and open to the public.

Issenberg’s talk will be held the day after the final scheduled presidential debate – Oct. 19 at the University of Nevada-Las Vegas.

“Sasha is one of the most outstanding experts on campaign analytics,” said Monmouth political science lecturer Robin Johnson. “He’ll be coming straight from the final presidential debate, and he’ll be able to offer fresh insights as to where the campaign stands as it enters the home stretch. It looks like the debates are going to be critical in winning over the undecided voters.”

Johnson called Issenberg’s The Victory Lab “the Moneyball for politics.”

“I have the book, which I had assigned to my ‘Campaign Methods’ class,” said Johnson, who met Issenberg a few years ago at a conference in Iowa, where he was speaking about The Victory Lab. “It focuses on analytics on campaigns, measuring what works. Very few campaigns actually go back and look at what works – the television advertising, mail, all aspects of reaching voters.”

Johnson invited Issenberg to speak to one of his recent Monmouth classes via Skype, where Issenberg told the students he “stumbled into” what he called the “geek subculture of micro-targeting techniques” while covering politics in Philadelphia in 2004.

Although campaigns wouldn’t let reporters witness behind-the-scenes activities such as prepping for a debate, they allowed Issenberg to tag along with canvassers who knocked on doors or with campaign workers who staffed phone banks.

“I really developed a curiosity to understand how ground-level, street-level politics work,” Issenberg said.

When writing The Victory Lab, Issenberg said he tried to “let readers understand what the state-of-the-art would be for the 2012 campaign, without focusing on the specific candidates.”

Issenberg is a contributor to Bloomberg Politics and is the Washington correspondent for Monocle, where he covers politics, business, diplomacy and culture. He has appeared regularly this campaign season on Bloomberg Television and MSNBC.

Issenberg covered the 2012 election as a columnist for Slate and the 2008 election as a national political reporter in the Washington bureau of The Boston Globe. His work has also appeared in New York, The New York Times Magazine, The New Republic, Bloomberg BusinessWeek, The Washington Monthly, Inc., The Atlantic, Boston, Philadelphia and George, where he served as a contributing editor.
Back to News & Events

Did you know?

  • <aside class="factoid-item"><div class="factoid-item-text"><p> 99% of Monmouth students received some type of scholarship or financial assistance.</p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/offices/student-financial-planning/types-of-aid/scholarships/" target="_blank">Scholarships</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> 98% of Monmouth graduates were employed or enrolled in graduate school within six months of graduation.</p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/wackerle-center/career-services/" target="_blank">Career Services</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College has an active Pipe & Drum Band. Each year on Scholar’s Day in April the bagpipers wake students up at 6:00 a.m. by playing in the residence halls!</p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/academics/music/pipe-band/" target="_blank">Pipe Band</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> While we have the Wells Theater on campus, the Theatre department also uses the block-box auditorium Fusion Theatre downtown Monmouth.</p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/academics/theatre/" target="_blank">Theatre</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Textbooks are included in the cost of tuition at Monmouth College. No need to try to plan for an additional expense, and our students start each semester fully prepared for classes. </p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/offices/student-financial-planning/tuition-fees/" target="_blank">Tuition & Fees</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College offers several international trips each year during 2-week Scots Terms in January and May. Recently students have traveled to Botswana, Greece, Scotland, Japan, and more. </p></div><div class="factoid-item-links"><ul><li class="lw_related_urls"><a href="https://monmouthcollege.edu/offices/global-engagement/" target="_blank">Scots Term</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> We offer a certified Peace Corps Preparation program that gives Peace Corps bound graduates a leg up in the application process.</p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/academics/peace-corps-prep/" target="_blank">Peace Corps Prep</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College offers unique academic minors in Global Public Health and Global Food Security for students who want to use their education to address global challenges. </p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/academics/global-public-health/" target="_blank">Global Public Health</a></li><li class="lw_related_page"><a href="/academics/global-food-security/" target="_blank">Global Food Security</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College has an educational garden and 6.7 acre farm. Students grow and harvest fruits and vegetables to sell at the local farmer’s market. </p></div><div class="factoid-item-links"><ul><li class="lw_related_urls"><a href="https://monmouthcollege.edu/academics/only-at-monmouth/educational-garden-farm/" target="_blank">Garden & Farm</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> We’re no stranger to winning. Last year the Fighting Scots won Midwest Conference championships in Football, Women’s Soccer, Women’s Basketball and Men’s Track and Field. </p></div><div class="factoid-item-links"><ul><li class="lw_related_urls"><a href="https://monmouthscots.com/" target="_blank">Fighting Scots</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College covers the cost for all current students to get a U.S. passport. Unlock access to over 198 different countries! We’ll even help with the paperwork :)</p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/academics/study-abroad/" target="_blank">Study Abroad</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College is proudly test optional. Applicants may choose whether or to submit SAT or ACT scores for admission and scholarship consideration. </p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/admission/apply/test-optional/" target="_blank">Test Optional</a></li></ul></div></aside>
  • <aside class="factoid-item"><div class="factoid-item-text"><p> Monmouth College is the birthplace of the women’s fraternity movement. Kappa Kappa Gamma and Pi Beta Phi, two of the oldest sororities, were founded at Monmouth in the 1860’s. </p></div><div class="factoid-item-links"><ul><li class="lw_related_page"><a href="/student-life/sororities-fraternities/" target="_blank">Sororities & Fraternities</a></li></ul></div></aside>