Courses

PUBR 241. Introduction to Public Relations 1.0 course credit

An examination of contemporary theory and practice. Students will study the history and development of public relations and will create a variety of applications (press releases, public presentations, features, etc.). Students will analyze case studies and will carry out a public relations campaign. Prerequisite: COMM 101.

PUBR 267. Layout and Design 1.0 course credit

A study of design and layout concepts as they apply to print and electronic
communication. Applications include Web site design and the creation and
implementation of media projects (promotional graphics, printed materials, photo illustrations). Combines application of communication theory with practice in developing successful projects. Prerequisite: COMM 101.

PUBR 363. Media and Public Relations Writing 1.0 course credit

A broadcast media and public relations writing course providing practical experience in the creation of commercial and noncommercial materials for radio, television, print and news media. Prerequisite: COMM 260 or PUBR 241 or approval of the instructor. Offered each semester.

PUBR 491. Public Relations Cases 1.0 course credit

This course is designed as the culminating experience for Public Relations majors. It will involve detailed examination of public relations campaigns (and case studies). Students will understand the public relations problem-solving process and will be able to apply it to current communication campaigns. Prerequisite: Senior Public Relations major or approval of instructor.

PUBR 493. Internship 1.0 to 2.0 course credit

An experience designed to allow the student to use in-the-field concepts and ideas developed during major study and to help prepare the student for employment. Prerequisites: Junior standing and prior approval. May be repeated for credit.

COMM 261. Mass Media and Modern Society 1.0 course credit

An inquiry into the mass media of our time (print, film, radio, television, etc.), including study of the forces that created them and the effects they have on society. Special attention is given to theories of mass communication and the medium of television.

COMM 339. Persuasion 1.0 course credit

A study of the classic concepts of persuasion in relation to modern theories of how people effect changes in others’ beliefs, attitudes, and behavior. Includes opportunities to prepare and present persuasive efforts culminating in the development of a persuasive campaign plan. Prerequisite: COMM 101 and 230.

BUSI 307. Principles of Marketing 1.0 course credit

A basic study of the ways in which businesses determine consumers’ needs and direct the flow of goods and services. Case analyses are used to develop students’ problem-solving abilities. Prerequisites: BUSI 105 or PUBR 241, and ECON 200.

BUSI 367. Advertising 1.0 course credit

Examines alternative communication techniques between organizations and external consistencies. Students explore how and why organizations plan, manage and monitor their marketing communications. Topics include: advertising planning, media alternatives, the creative process, and brand promotion. Marketing concepts are applied to understand contemporary, successful integrated marketing communications. Student teams compete via a simulated advertising competition. Prerequisite: BUSI 307.

ECON 200. Principles of Economics 1.0 course credit

Basic principles and processes in micro- and macro-economics are surveyed; production, market structures, consumption patterns, role of competition and prices; determinants of national income, employment, inflation, and exchange values and role of monetary and fiscal policy.