ACCT 203 Financial Accounting (1.0 course credit)
The communication of relevant information to external parties. Emphasis is on the development of the accounting model, measurement processes, data classification, terminology, and the preparation, interpretation and analysis of financial statements. Also included is an introduction to ethical decision-making and internal controls over financial functions. A 50-minute once-a- week lab is associated with this course. Prerequisite: INTG 101. Corequisite course: ACCT 203L
BUSI 105 Introduction to Commerce (1.0 course credit)
Modern commercial institutions and business methods are examined. Analysis includes both domestic and global economic, social and political considerations. U.S. economic history is also examined. May include case study of a specific industry over time.
BUSI 201 Business Data Analysis (1.0 course credit)
Manipulation and analysis of data using spreadsheets.
BUSI 205 Business Math and Statistics (1.0 course credit)
Application of quantitative and statistical skills that are used in business analysis in management, marketing, finance and economics. Special emphasis on analysis utilizing spreadsheets. A foundation course credit that prepares students for advanced classes. Prerequisite BUSI 201
BUSI 305 Administration and Organization (1.0 course credit)
An examination of the modern enterprise from the perspective of its internal operations and the theory and practice of management. Prerequisites: BUSI 105 andECON 200; or permission of the instructor.
BUSI 307 Principles of Marketing (1.0 course credit)
A basic study of the ways in which businesses determine consumers’ needs and direct the flow of goods and services. Case analyses are used to develop students’ problem-solving abilities. Prerequisites: BUSI 105 or PUBR 241, and ECON 200.
BUSI 387 Marketing Research (1.0 course credit)
This course examines key concepts and methods of marketing research to allow students to understand how to apply methodological tools to solve real-life business problems. Students learn basic techniques of research in marketing – including problem definition, research design, questionnaire construction, sampling, data collection, data analysis and result presentation. During the course, we will discuss how marketing research can help managers make business decisions and how we can transform research findings into actionable business insights. Students will have the opportunity to define a business problem, develop a research plan, collect and analyze data on their own and present findings and implications.
BUSI 357 Integrated Marketing Management (1.0 course credit)
A study of the role marketing managers play in meeting management’s objectives. Integrated promotional programs are examined along with the most widely utilized marketing tools. Prerequisites: BUSI 307 and BUSI 367.
BUSI 367 Advertising (1.0 course credit)
Examines alternative communication techniques between organizations and external consistencies. Students explore how and why organizations plan, manage and monitor their marketing communications. Topics include: advertising planning, media alternatives, the creative process, and brand promotion. Marketing concepts are applied to understand contemporary, successful integrated marketing communications. Student teams compete via a simulated advertising competition. Prerequisite: BUSI 307
BUSI 377 Digital Marketing (1.0 course credit)
This course provides students with a theoretical understanding of the internet marketplace that is necessary to adapt to its many changes, while also equipping students with the skills needed to perform vital daily functions. Topics include: online advertising, search engine marketing, social media marketing, content marketing, email marketing, mobile marketing and web site development. By the end of the course, students will be able to walk into any company with an online presence and improve its digital marketing performance.
BUSI 405 Strategy and Structure (1.0 course credit)
A study of the modern enterprise which focuses on the formulation and implementation of its strategy with particular attention to the relationship between the strategy and the larger society in which the enterprise operates. Prerequisites: Senior standing, BUSI 305, 306, 307 and ECON 300 or 301; or permission of the instructor.
ECON 200 Principles of Economics (1.0 course credit)
Basic principles and processes in micro- and macro-economics are surveyed; production, market structures, consumption patterns, role of competition and prices; determinants of national income, employment, inflation, and exchange values and role of monetary and fiscal policy.
PSYC 233 Social Psychology
A study of how other people influence the perceptions and behaviors of the individual. These influences are studied through all aspects of the human experience, including attitudes and attitude change, the formation of the self-concept, emotional experience, prejudice, group dynamics, and social norms and values.