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She's a YouTube sensation

Melissa Lindsay
 Emily Eddington ’06, has been keeping busy since she graduated from Monmouth College.

A news anchor for WSIL-TV 3, an ABC affiliate in southern Illinois, Eddington is also the founder of “Beauty Broadcast,” a video blog published on YouTube.

Eddington decided to start making her own videos in 2007 after seeing that there was a need for someone to review drugstore makeup as opposed to expensive department store brands.

“It is a very relevant topic,” she said, “considering the economic conditions, and the fact that many people are looking to save money.”

Her experience as a news anchor has served her well.

“In the news, I try to tell a concise story, speak clearly and cover all the bases. I have the same goals for my videos.”

Starting with an inexpensive video camera, Eddington initially set up a small makeup station in the bedroom of her apartment and began making short videos using products she already had on hand. She has since moved into an office/studio dedicated to “Beauty Broadcast” that is painted bright pink and will soon transition to shooting high-definition video.

With 90,000 subscribers and more than 13.5 million video views, Eddington’s blog was recently included in a YouTube “On the Rise” poll, in which four up-and-coming channels were featured and then voted upon. Her blog won that poll, and she was featured on the YouTube homepage for a day, earning her thousands more subscribers and video views.

Eddington has also been featured on beauty websites and in Elle, a women’s fashion and beauty magazine. Her videos have always been popular among teens and 20-somethings, and they are starting to grow in popularity among 50- and 60-year-olds.

Eddington believes that her liberal arts experience provided valuable preparation for her new career.

“On any given day, I don’t know what kind of story I’ll be covering,” she said. “I feel like Monmouth College, paired with a summer internship at a TV station, prepared me so well.”

She also said that her alma mater gave her a “try anything” mentality.

“Monmouth College encourages students to not only go to class, but to find an activity outside of class that just might turn into a passion and make you a leader,” she explained. “Campus involvement was always stressed, as opposed to just going through the motions. Getting involved in various activities and seeing success in those areas builds confidence.”

While at Monmouth, Eddington was active in Pi Beta Phi, cheerleading and MC-TV. A communications major with a concentration in media, she also worked as a speech tutor.

She married MC classmate Tyler Dihle, accepting his storybook proposal in front of hundreds of fellow students. Dihle, the captain of the Fighting Scots football team, surprised Eddington, the cheerleading captain, by asking her to marry him at the 2005 Homecoming pep rally. Footage of the memorable moment can be found on one of her “Em’s World” YouTube videos, which she made shortly after returning to campus for last fall’s Bronze Turkey Game between Monmouth and Knox.

The 12-minute video clip includes some Bronze Turkey atmosphere, as well as a mini-campus tour. Over footage of the famous proposal, Eddington typed the words “I was shocked,” and the audio includes approving screams and hollers from the large crowd in attendance that night.

To watch “Beauty Broadcast,” go to Eddington also maintains a traditional blog, which can be read at and a Facebook page at Follow her on Twitter at